On September 23, 2014, Heaton released her debut extended play, Bad Intentions, digitally in the United States, topping the Billboard + Twitter Trending 140 chart and reaching the top ten in the U.S. iTunes Store on the day of its release. On April 28, 2015, she posted an open letter online expressing frustration with her label and explaining the delay for her music. On June 13, 2015, she launched a website, NBK (Naturyl Born Killers), stating "NBK is the movement," where new music was then independently released for free regularly in following months. Heaton later clarified, "We are now in a place where we can create music that I want to create, and we are no longer tied to the people that were holding me back," revealing she had started producing music herself as well. On October 20, 2015, she premiered her debut music video for a song titled "Lullaby," on Apple Music. Also in October, Heaton announced her first headlining concert tour, The Bedroom Tour, with twenty dates throughout the United States and Canada, beginning on November 13 in Houston, Texas and concluding on December 18 in Los Angeles, California. On March 18, 2016, Heaton released The Bedroom Tour Playlist, a mixtape titled similarly to the tour, compiling remixed and remastered material she had shared online and debuted on live shows in previous months. In a mid-2016 interview, Heaton announced that she was planning her debut studio album, stating "I want my it to be an actual masterpiece... I want my first album to be legendary". The Centerfold Tour was Heaton's second tour, containing forty-three shows in North America. It began on October 6, 2016, in Athens, Georgia, and ended on December 16, 2016, in Austin, Texas.

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